Rocklage – A Man of Many Talents and Deep Analysis

Knowing that Scott Rocklage is a managing partner and entrepreneur, his studies are mostly based on what motivates people in a variety of situations. Read more: Scott Racklage | Bloomberg

The article that was posted by Psychology Today targets not only the Psychological field but also how to best educate a society in general while appealing to the emotions of readers. Rocklage shares his thoughts on the article below:

Logos and Ethos:

Scott can see through all the article real-life examples to support his investigation. He complements the research with studies from UCLA’s Randy Frost, a psychologist and author, and Dena Rabinowitz, among others.

Audience:

By publishing an article in a Sciences magazine, one is seeking for ways to call the attention – of not only the professionals in this field but of society in general, like us. I can see that his research is now spreading to a different level; we are an example, Rocklage and others at 5AM Ventures also using this material as a project.

Pathos:

Rocklage is definitely appealing the reader’s’ emotions by placing some sort of awareness and sympathy with that part of the society in need. He presents the emotions in a different level, according to the cases – from very mild to extreme. He provided examples, cases, scenarios, doctors’ opinions and investigations to support some of the different aspects of the hoarders.

Word Choice and Tone:

Very fair and balance. He makes a good balance between a professional vocabulary, when it needs to be used to preserve the meaning of the referred article or study; but also, he applies a simple language where everyone can get to the heart and meaning of the issue for easy understanding. Learn more about Scott Rocklage:  http://people.equilar.com/bio/scott-rocklage-cidara-therapeutics-/salary/913398#.WWaMA9PytTY

Rocklage recommends that one use the strategies below in business or creative writing to better appeal to audiences.

CHOOSE 3 STRATEGIES BELOW:

Pathos:

Attachments, emotions, separation, sympathies- meaning.

Word Choice and Tone:

Language to get to target people.

Facts vs Opinions:

Collector vs Hoarders.

 

The Larkin & Lacey Frontera Fund Struggle for Human Rights

In the modern society, there are numerous cases of social unrest. The whole world has also registered an increased number of racially motivated violence, forcing people to take action. There is a growing number of powerful institutions that are working day and night to advocate for the civil, migrant and human rights.

There is a dichotomy among societies of the world. Some people hate and work hard to harm others who do not live or look like them. This group of people have brought the cruelty that exists between communities.

There is a special group of individuals in the society who now understand the power and value of diversity. These people are transforming the world and working hard to bring the peace needed.

These persons have the willingness to exploit and also denigrate the instincts of people for a better community. These intelligent and civilized individuals are also willing to learn from one another and at the end of the day grow together.

The intelligent group has been struggling for the justice of individuals from all classes, races and religions. Martin Luther King Jr. is one of these people. In one occasion, the human rights activist said that justice that was denied in any society was the reason justice was diminishing everywhere in the world.

This simple statement has been applied in different countries. Many organizations are now coming up to fight for social justice for their communities. Although the struggle of these institutions does not get the international coverage that can lead to large victories in the struggle for civil and human rights especially in the large countries such as the United States. However, these small challenges have not hindered the fights for justice for everyone.

Human rights activists understand that if they do not stand and fight for the poor and less fortunate individuals in the world, then the value of humanity will be devalued. This special category of people known that the inhumanity of a man to another man should be checked and also challenged so that we can all live peacefully.

These individuals have sacrificed their time and resources to ensure that justice is not taken for granted in different parts of the world. Learn more about Jim Larkin and Michael Lacey: http://www.laceyandlarkinfronterafund.org/about-lacey-larkin-frontera-fund/ and http://www.laceyandlarkinfronterafund.org/

Michael Lacey and his partner Jim Larkin are journalists who are leading by example. These two professionals are working hard to fight for the social justice of people in the United States. The two are the reputable founders of the famous Frontera Fund. Their organization funds the activities in the institutions that fight for human, migrant and civil rights.

Michael and Jim founded the organization after acquiring some funds as compensation for a case they had filed with the authorities in the United States. Under the leadership of the two journalists, the Lacey and Larkin Frontera Fund has transformed the lives of many people, and it is now used to offer the essential tools to the groups that want to bring justice to communities in Arizona. The fund is hoping to reach more communities in the future.

Read more:

Michael Larcey | Crunchbase
Michael Larcey | Twitter

Salvi Rafael Folch Viadero Overlooking The Expansion Of Grupo Televisa Service Portfolio

The Mexican Media industry is one of the fastest growing sectors and has witnessed a sudden boom in the past few years. It is largely because the competition in various sectors has increased drastically, and different media companies are offering a wide range of innovative and creative services to attract more customers. The Mexican media industry has many different companies that have been transforming the media industry in the country completely, such as Evoga Entertainment, MVS Communications, Grupo Televisa, Grupo CIE, and others. These companies are setting new benchmarks in the media industry of Mexico, and helping companies from other sectors to reach out to their target audience through the marketing platform offered by these media companies.

One of the leading media firms in Mexico is Grupo Televisa, which is the largest media conglomerate in the Spanish-speaking world. They offer a broad range of services such as dth services, voice services, high-speed data services and others to their residential and commercial customers. The company also operates a publishing and advertising segment for their commercial customers. The company aims to expand its business to other countries in the near future.

Read more on Forbes.com

The company offers a wide range of media products to its target audience and continually innovates to ensure that the audience always has something new to look forward to. Salvi Rafael Folch Viadero serves as the Chief Financial Officer of Grupo RBS and has played a significant role in the financial restructuring of the company. He has also played the key role in materializing the collaboration with another media giant, Univision. The partnership with Univision helped Grupo Televisa to further its access into the Hispanic world. Grupo Televisa was set up in 1930 and has it’s headquarter in Mexico City. Under the leadership of Salvi Rafael Folch Viadero, the company has expanded its portfolio of services over the years.

The Nutrition and Popularity of Beneful Dog Food Products

Beneful is a dog food brand produced by Nestle Purina Petcare. The line includes dry dog food, wet dog food, and dry dog treats. In 2012 the product ranked number four on the list of the most popular dog foods. The revenue generated by the dog food was outstanding.

The brand of Beneful was released into the marketplace in 2001 and advertised for the appearance and nutrition of the product. This was because the dog food looked a lot like stew and contained pieces of beef. The word Beneful means full of goodness and the product resulted in the biggest television advertising campaign in the history of Nestle Purina.

Due to the success of Beneful, Nestle Purina upgraded their facilities to enable them to increase their production of wet dog food. In 2005, Beneful released their Healthy Harvest line. This was the first time they had used soy instead of meat as the products protein source.

In 2006, Beneful released a line of prepared meals for dogs. The product was available in eight different flavors, the containers were able to be resealed, and the containers were also able to be used as dog food bowls. The packaging was so inventive Beneful received the Pack Expo Selects Award in 2007 at the Showcase of Packaging Innovations.