Benefits of Raw Shea Butter

EuGenia is a Greek word that stands for “origin of goodness.” EuGenia Shea is a family oriented social enterprise renowned for their natural Shea butter products equitably produced in Ghana.

Crude and unrefined Ghanaian Shea butter encompasses vitamins A and E which assists the skin to rejuvenate and reduce scar tissue and stretch It is also an unsurpassed natural moisturizer.

EuGenia incorporates 95% pure Shea butter to their products as opposed to competitors who use only 25% of Shea butter in their commodities in the beauty care industry.

The ingredients in Shea butter cream parallels cocoa butter, Shea oil which is the byproduct of Shea butter, excessive in necessary fatty acids, Baobab Oil with nourishing vitamins A,D,E,F extracted from the Baobab tree also known as “tree of life” which accelerates collagen formation. The third ingredient is Moringa Oil,an antioxidant rich and essential oil originated from the Moringa Oleifera Tree indigenous to Ghana and to scent their products they use essential oils formulated from fruits and various plants which have created the lavender and grapefruit fragrance.

Their three skin nourishing formula Shea butter emollient are everyday Shea which contains only some Shea butter, pregnancy strength which encompasses more Shea and dermatologist strength which has the most Shea content.

Shea butter aka “Karite” is derived from the Shea Nut Tree native to western region of Africa. The fruit of these trees contain a nut which through a chemical process extracts the material which releases the Shea butter. It actually takes 40 to 50 years for the tree to harvest and the refining takes place during the rainy season from May to August when the Shea nuts are being reaped.

For centuries Shea butter has been widely used in Africa for their healing properties and is considered to be a priceless catalyst for internal and external cleansing. The benefits include profound skin hydration, alleviates wrinkles, diminishes burns and scars, safeguards the skin and hair, cures eczema and dermatitis, moisturizes dry scalp, stimulates hair growth and is used as a nasal decongestant.

Characteristically, Shea butter is useful in its potency for 12 to 15 months after harvesting.

Visual Search Engine Partners With Shoe Carnival


Slyce Inc. has partnered with one of the largest footwear retailers in the US, Shoe Carnival. Together, they will use the Slyce visual search technology to locate and purchase footwear from Shoe Carnival’s online product line. The automated 3D search will allow customers to take a picture, either in the real world or from a secondary source, and locate similar products from Shoe Carnival. The companies are hoping for an intuitive integrated user experience.

Shoe Carnival is hoping the partnership will prove to be innovative, and will give their customers “the most convenient shopping experience possible” according to Kent Zimmerman, the vice president of eCommerce for Shoe Carnival. The technology from Slyce is some of the most impressive on the market, and “offers an exceptionally easy and intuitive experience” according to CEO Mark Elfenbein.

Slyce is a visual search company based in Toronto, ON. Their focus is on mobile product scanners, and they offer the technology to companies for use in their own apps. The technology takes images of barcodes, printed material, or real world images, and runs a comparison against clients images and metadata. It returns results then, to the consumer, with unprecedented accuracy.

Their technology has been used by several large retail brands, and allows consumers an innovative convenience previously unknown on a mobile device, offering almost instant product recognition. The business has a variety of revenue streams, including software licensing and integration, direct purchase, and program promotion, and is working with a number of Fortune 1000 companies to innovate the growing field.