Rocklage – A Man of Many Talents and Deep Analysis

Knowing that Scott Rocklage is a managing partner and entrepreneur, his studies are mostly based on what motivates people in a variety of situations. Read more: Scott Racklage | Bloomberg

The article that was posted by Psychology Today targets not only the Psychological field but also how to best educate a society in general while appealing to the emotions of readers. Rocklage shares his thoughts on the article below:

Logos and Ethos:

Scott can see through all the article real-life examples to support his investigation. He complements the research with studies from UCLA’s Randy Frost, a psychologist and author, and Dena Rabinowitz, among others.

Audience:

By publishing an article in a Sciences magazine, one is seeking for ways to call the attention – of not only the professionals in this field but of society in general, like us. I can see that his research is now spreading to a different level; we are an example, Rocklage and others at 5AM Ventures also using this material as a project.

Pathos:

Rocklage is definitely appealing the reader’s’ emotions by placing some sort of awareness and sympathy with that part of the society in need. He presents the emotions in a different level, according to the cases – from very mild to extreme. He provided examples, cases, scenarios, doctors’ opinions and investigations to support some of the different aspects of the hoarders.

Word Choice and Tone:

Very fair and balance. He makes a good balance between a professional vocabulary, when it needs to be used to preserve the meaning of the referred article or study; but also, he applies a simple language where everyone can get to the heart and meaning of the issue for easy understanding. Learn more about Scott Rocklage:  http://people.equilar.com/bio/scott-rocklage-cidara-therapeutics-/salary/913398#.WWaMA9PytTY

Rocklage recommends that one use the strategies below in business or creative writing to better appeal to audiences.

CHOOSE 3 STRATEGIES BELOW:

Pathos:

Attachments, emotions, separation, sympathies- meaning.

Word Choice and Tone:

Language to get to target people.

Facts vs Opinions:

Collector vs Hoarders.