When it comes to oral care products, there are literally thousands of brands and products on the market at this very moment. Lip Balms are very popular because they’re practical, convenient, and easy to use. Thanks to this new eclectic brand known as Evolution of Smooth, the industry is experiencing a rebirth and sales are up dramatically. The thing about EOS is that it has an eclectic sense of style and hosts a huge list of beneficial ingredients compared to the competitors. As of today EOS lip balm is the second best selling lip balm on the market behind Burt’s Bees.
Many of the other top brands such as Chapstick and Blistex are good products, but they contain high amounts of chemical additives. These additives can cause the lips to dry out with consistent use. Evolution of Smooth stands out because it comes from an organic source, http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791. Jojoba oil, antioxidants, shea butter are all present in this unique formula. Many people are more health oriented these days and are seeking healthier alternatives on all levels. Over $1 Million of EOS lip balms are bought each and every week. That’s right! Expected projections by the year 2020 is looking to be around $2 Billion in sales. This New York City based brand’s products are very popular and are flying of the shelves of some of the most prominent stores such as Target, Walgreens, Wal-Mart, Ulta and others. Online stores such as Racked, Amazon and eBay sell them too. Some of the most famous celebrities have been spotted applying the products. Kim Kardashian, Demi Lovato, Jennifer Lopez, Miley Cyrus, and more has caused a strong surge in sales.
Strategic Marketing has helped to boost the sales as well and many people under the age of 30 years old make up for the majority of sales. Though it may have a feminine appearance to it, Evolution of Smooth is considered a unisex product. Overall this is the best lip balm brand on the market today and who knows what the future holds for this contemporary product line.