The most recent Fabletics advert may make you feel like you are watching a video from Kate Hudson’s Snapchat or Instagram feed. And, that is what she wants you to see.
Kate is the person who conceived the idea. She then directed a 30-seconds video for the most fashionable sports gear for women. She co-founded the concept as well as the label in the year 2013. She was motivated by the fact that the best performing shots were featuring behind the footage scenes.
Shawn Gold is the brands chief marketing officer; he describes Kate Hudson as a marketer with the ability to bring out her actual life in every ad that she makes. She always strives to make her commercial seem as natural as possible. All that she wants to showcase is how Fabletics influences her lifestyle and how her lifestyle is.
By showing how Kate can match the Fabletics products with her life, the company hopes to show that the product is helpful to other clients too. When shooting the last commercial, the company decided to use her phone to shoot the video. In this way, they will be able to authenticate the ad while making it seem as natural as possible.
On average, fabletics account for over 30 TV spots every year. From these spots, an iteration of between 100 and 200 is expected. These commercials can be found online, most of the time, they tend to take a humorous and engaging lighter tone. On one of the adverts, the firm pokes holes and makes fun of the competitors brand for being too much see through. On another ad, Kate pokes fun at the exaggeration of human strength and self-seriousness depicted by Nike ads. At the end of the ad, Kate signs off with a statement that Fabletics are the best and cutest styles that ladies should adore.
The firms see Kate Hudson as an asset to the enterprise. She has done so much for the survival of the business. She fits well in the advertising department thanks to her experience as an actress in theatres and movie sets. She is a social magnet with a huge following on the social media platforms. The benefit of her next being that the message she posts can get to various people in a brief period. One of the Fabletics co-founders, Ressler says that in Kate he found an essential partner who has been able to solidify the market making the company become one of the most famous athletic powerhouses of the day.
Don Ressler and Adam Goldenberg are the other co-founders of the Fabletics brand. But unlike Kate, the two were creating a product with no information or idea on how the final product will be. They had seen a market gap and wanted to capitalize on it. It was their goal to satisfy the various needs that different consumers have, but they did not stop at that. They also wanted to listen and address the concerns that people would raise when using the product. To do this, they needed a marketer. That is how they adopted Kate as a partner in the business.