Slyce Inc. has partnered with one of the largest footwear retailers in the US, Shoe Carnival. Together, they will use the Slyce visual search technology to locate and purchase footwear from Shoe Carnival’s online product line. The automated 3D search will allow customers to take a picture, either in the real world or from a secondary source, and locate similar products from Shoe Carnival. The companies are hoping for an intuitive integrated user experience.
Shoe Carnival is hoping the partnership will prove to be innovative, and will give their customers “the most convenient shopping experience possible” according to Kent Zimmerman, the vice president of eCommerce for Shoe Carnival. The technology from Slyce is some of the most impressive on the market, and “offers an exceptionally easy and intuitive experience” according to CEO Mark Elfenbein.
Slyce is a visual search company based in Toronto, ON. Their focus is on mobile product scanners, and they offer the technology to companies for use in their own apps. The technology takes images of barcodes, printed material, or real world images, and runs a comparison against clients images and metadata. It returns results then, to the consumer, with unprecedented accuracy.
Their technology has been used by several large retail brands, and allows consumers an innovative convenience previously unknown on a mobile device, offering almost instant product recognition. The business has a variety of revenue streams, including software licensing and integration, direct purchase, and program promotion, and is working with a number of Fortune 1000 companies to innovate the growing field.