Bottled water is amongst the most popular drinks in the consumer market but is also the most hated by other beverages in the industry. Ryan Emmons saw this huge gap in the market that was waiting to be filled with socially conscious components.
With his innovative mind, he created a product that was sustainable, beneficial health wise and had an environmentally friendly package hence giving back to the community.
The founder of the Waiakea Water describes the process of breaking into the water industry as an old boys club. This is because the participants in the market are mostly over fifty years old and young entrepreneurs are few and far in between.
According to Ladisco, Waiakea Water was started in 2012 when Ryan Emmons was only twenty-two years old. The company has grown rapidly over the past five years and is now one of the most recognized beverages in the market. It is estimated that the company has grown over four thousand percent since 2012.
Waiakea Hawaiian Volcanic Water has a yearly growth rate of one hundred and seventy percent. It started off by selling two thousand five hundred bottles but by three and half years, it had sold one hundred and twenty-two thousand bottles. Learn more about more Waiakea Water: http://www.aquagrade.com/bottle/waiakea-hawaiian-volcanic-water/
The steady increase was attributed to quick signing up of local distributors and accounts. This was followed by national and multinational enterprises like Whole Foods taking the bottles into their shelves. It is valued that the company is worth more than ten million dollars.
Waiakea water is fetched from rainwater and snowmelt from the Mauna Loa volcano. This source makes it one of the purest water on earth. The water goes through fourteen thousand feet of pure volcanic rock where it is enriched with minerals like potassium, calcium and magnesium which is beneficial for human bones, skin, nails and hair.
The drink is alkaline and electrolyte rich hence supports the fluids balance in your body. Recent studies have also concluded that alkaline rich water helps in the fight off osteoporosis and suppresses acid reflux symptoms.
With their sense of responsibility to the community, the company decided that in every bottle sold; they will donate six hundred and fifty milliliters of water to their charity partners. It is estimated that over five hundred million liters have been donated to rural communities in Africa and South America. The company has been awarded by various institutions due to their eco-friendly packaging.